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Microsoft recently announced that Oct. 22 is the ship date for its coveted ******s 7 OS. But last week as the tech world buzzed loudly about the unveiling of Apple's new iPhone 3G S and Palm Pre smartphone, it was easy to forget about the next version of ******s.Graphic: Diego AguirreAs more consumers and business users utilize their phones just as they would a PC for e-mail, *** surfing, instant messaging, purchases, and photo and music storage, the risk grows that Microsoft will become a non-player in the wholesale mobile Phone red-hot mobile space, say industry analysts. The company's ******s Mobile OS has struggled to make headway in the United States against heavy hitters including the iPhone, the BlackBerry and Google's Android OS.Microsoft still dominates key wholesale china phone markets such as browsers, client operating systems, PC/netbooks and desktop applications, but as consumer and enterprise technology evolves, Microsoft faces not only mobile trouble but also new challenges in markets such as search, *** applications and enterprise software.MS Vulnerable on All FrontsIn search, Microsoft's market share has been stuck at less than 10 percent for years. New "decision engine" Bing is already growing Microsoft's search wholesale phone share, but the fact remains that Google is a force in search with 64 percent market share, according to comScore's latest search rankings.Even in the office application space, where Microsoft Office is the clear leader, the company is losing consumers to cheap or free alternatives such as Google Docs, OpenOffice or IBM's Lotus Symphony. How soon will it be before these consumers start requesting these products at work? For its part, Microsoft has promised a ***-based version of Office in 2010.